Advertising poster art was the result of the integration of Chinese and Western culture. It was an artistic form which combined traditional Chinese painting with western poster art. Advertising posters were derived in Shanghai in the late 19th century, and it was popular during the period of the Republic of China (1901 – 1949). However, advertising posters bloomed and prospered in the 1930s. Advertising poster art was a largely commoditized product. With the strengthened exchanges between China and the outside world, and globalization of commercial activities in Shanghai, China’s advertising poster art began the process of globalization. In the 1930s, “commodity + beauty = advertising” was a widely used form among western countries which became the main form of China’s advertising posters.
Advertising posters used the image of fashionable women as advertising models and that immensely promoted the pace of the Chinese women’s liberation movement. It was strongly opposed to the feudal custom that women must bind their feet, as it simultaneosly directly advocated women’s liberation.
Advertising posters used the image of fashionable women as advertising models and that immensely promoted the pace of the Chinese women’s liberation movement. It was strongly opposed to the feudal custom that women must bind their feet, as it simultaneosly directly advocated women’s liberation.
Advertising poster art in modern Chinese history was a product of modern society with culture as its conveyer and economy as its goal. It typically reflected the combination of culture and business, the combination of culture and secular life. The advertising poster not only disseminated Chinese traditional culture, but also disseminated western culture, and it reflected the unique style of China during the period of the Republic of China. Therefore, it has become the most predominant historical feature of advertisement in the 1930s.
In my final project, I continued to work on the 1930s Shanghai Lady. However, at this time I chose to use advertisement to depict these ladies. Actually, the initial 1930s Shanghai advertising posters were Chinese traditional paintings. I was wondering how to imitate this kind of painting by using modern technology. So I used Photoshop to create the effects that look like Chinese traditional paintings, meanwhile, I used screen printing again to make them appear more authentic. My purpose is to recall the most memorable aspects of advertisement in the 1930s.
In my final project, I continued to work on the 1930s Shanghai Lady. However, at this time I chose to use advertisement to depict these ladies. Actually, the initial 1930s Shanghai advertising posters were Chinese traditional paintings. I was wondering how to imitate this kind of painting by using modern technology. So I used Photoshop to create the effects that look like Chinese traditional paintings, meanwhile, I used screen printing again to make them appear more authentic. My purpose is to recall the most memorable aspects of advertisement in the 1930s.
When the viewers look at these images, the first thing coming to their attention would be these beautiful ladies. However, when I looked over my final project several times, I was struck by the observation that I only used females throughout the process from the first critique to the final critique. The explanation is simple, I did not find out any poster depicting men in the 1930s. Moreover, I was deeply impressed by the construction of Shanghai advertisement . But why did people in 1930s only use the image of women in advertizements? The article The Image of Women in Network TV Commercials offers an interestion answer to this question. The author thinks that women are most often seen as decorative (sex objects) or useful (housewives and mothers), but hardly ever as professionals or working wives. I agree with the authors theory, especially, when I review and consider the similarities of my project.